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Product DescriptionTracing the influence of ancient Greek sources on the development of republican theory in Europe and America, this book argues that an important tradition of republican thought, derived from the central texts of Greek moral and political philosophy, emerged in sixteenth century England. It contributed significantly to the ideological framework of the English Civil Wars and the American Revolution. Eric Nelson offers significant reinterpretations of several central texts of European political theory, as well as a radical reappraisal of ancient Roman historiography.
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Product Description
Universe: The Solar System, Fourth Edition, contains chapters from the following sections of Freedman, Kaufmann, and Geller's Universe, Ninth Edition:
Introducing Astronomy
Planets and Moons
Plus the following chapters:
Our Star: The Sun
The Search for Extraterrestrial Life
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Product Description
"Altstiel and Grow's book provides golden nuggets of information that will help equip students in developing sound strategy and deploying solid tactics."
-Ginger Rosenkrans, Pepperdine University
In a rapidly changing industry, the Second Edition of Advertising Creative: Strategy, Copy, and Design is a reliable resource on the most recent trends of strategy, concepts, design, and integration of media and technology. This hands-on textbook is packed with cutting edge examples and details that take readers well beyond traditional media. Woven throughout the book are examples and case histories related to diversity and an ever-expanding global marketplace. Authors Tom Altstiel and Jean Grow provide a unique blend of real-world advice and academic perspectives (as a teaching professor for one of the top advertising programs in the country and an award-winning creative director and agency principle).
New to the Second Edition
- Reflects the changes in the advertising industry- especially the expansion of digital media- with revised chapter organization that allows for greater tactical discussion
- Provides a clear picture of the industry with insightful stories from seasoned creative professionals and student ad examples
- Now four-color throughout, the text showcases vivid sample ads that clearly illustrate recent trends
- Brings featured concepts to life in the classroom with end-of-chapter exercises
High-quality Ancillaries
- An author-developed test bank for each chapter is available to instructors at www.sagepub.com/altstiel2einstr
- An author-hosted interactive blog provides both instructors and students with a forum for an ongoing dialogue about teaching and learning advertising creative, posting work and sharing assignments more information about teaching advertising. Visit www.teachingadcreative.com and join the conversation today!
Intended Audience
This accessible resource is designed as a core textbook for advanced undergraduate and graduate students studying advertising, public relations, or marketing. Its clear and engaging style will also motivate and inspire entry-level professionals. |
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